In sociology, the third place refers to the social surroundings that are separate from the two usual social environments of home ("first place") and work ("second place"). These can be churches, gyms, bars, co-working spaces, and more.

For many, social media has become the third place

Each platform and community has its own culture and social mores. I have a proven track record in balancing those norms with brand voice, trends, and KPIs to create impactful social media campaigns.

As the social media lead at oncyber, I managed & published content across Twitter/X, Instagram, and TikTok. Here are some of my accomplishments:

Twitter/X

  • Increased tweets published by 28.6%

  • Increased tweet engagement by 119.8%

Instagram

  • Increased total reach by 330.5%

  • Increased total engagement by 382.1%

TikTok

  • Increased engagement by 348.1%

  • Increased impressions by 401%